Apps Based on Children's Books Prove Fertile Marketplace
Michel Kripalani, founder and president of app developer Oceanhouse Media, on his company's partnerships with major book publishers.
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Joe Keenan
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In terms of advice, I'd recommend publishers find high-quality developers and recognize the value they bring to the table. If they try to outsource the work to someone that will do the adaptation for a flat fee or a nominal percentage of back-end revenue, they'll likely get what they've paid for in terms of product quality. …
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- Companies:
- Apple
- Chronicle Books
- Hay House
- People:
- Michel Kripalani
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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