Apps Based on Children's Books Prove Fertile Marketplace
Michel Kripalani, founder and president of app developer Oceanhouse Media, on his company's partnerships with major book publishers.
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Joe Keenan
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Extra: What challenges exist for book publishers who are thinking of delving into the apps market? What advice can you give them to overcome these challenges?
Kripalani: First and foremost, apps are software. Even though Oceanhouse Media is the publisher of Dr. Seuss on the iPhone/iPad, we view ourselves more as a software company than a book publisher. The tools, technologies and skill sets required to build apps come from the computer space much more than the publishing space. …
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- Companies:
- Apple
- Chronicle Books
- Hay House
- People:
- Michel Kripalani
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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