The Corner Office: Indie Thinking Drives Dzanc Books
Co-publishers Steve Gillis and Dan Wickett talk about how they’re growing their small, nonprofit press into a “legitimate competitor.”
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• How have you deviated from the template of how a traditional book publisher is “supposed” to operate?
Wickett: A lot of horror stories that we’re hearing … [are] that [authors] are hearing [from publishers], “We love this book. We just don’t know how to sell it.” It’s because they’re allowing sales and marketing to pick what is published. Sales and marketing is something Steve and I do after we decide to publishing something.
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Peter Beisser
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