The Corner Office: Indie Thinking Drives Dzanc Books
Co-publishers Steve Gillis and Dan Wickett talk about how they’re growing their small, nonprofit press into a “legitimate competitor.”
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• How do you approach advertising and marketing?
Gillis: One of the things you don’t see is [publishers] getting authors out there to read anymore. That’s another thing that Dan and I said from day one. They just don’t or won’t send an author on a tour. We’re not going to publish a book and let it die on the vine. Some authors don’t like to read as much as others, and it’s not economically sound to send an author cross-country. But we’re helping an author to build a career, and you do that reader by reader. We do everything we can to get them out and expose them. …
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Peter Beisser
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