Container-less Content? Not in This Digital Age.
An excerpt from The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network
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The%20Content%20Machine<%2Fspan>%20explores%20the%20publishing%20industry%20in%20crisis,%20disrupted%20by%20digital%20innovations,%20yet%20continuing%20to%20adapt.%20Written%20by%20Michael%20Bhaskar,%20digital%20publishing%20director%20at%20Profile%20Books,<%2Fspan>%20The%20Content%20Machine<%2Fspan>%20outlines%20a%20theory%20of%20publishing%20that%20allows%20publishers%20"to%20focus%20on%20their%20core%20competencies%20in%20difficult%20times%20while%20building%20a%20broader%20notion%20of%20what%20they%20are%20capable%20of<%2Fspan>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fcontainer-less-content-not-this-digital-age%2F" target="_blank" class="email" data-post-id="1833" type="icon_link">
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Yet there are several levels of frame here. At the most basic, those 10 volumes act as a frame for the dictionary. At a somewhat meta-level, the goal of the OED is to be a definitive frame for the English language. And the history of the OED's composition reveals further frames at work, up to the point where the chief executive of Oxford University Press (OUP) can state there may never again be a complete print edition, something previously unthinkable.
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