Container-less Content? Not in This Digital Age.
Frames as distribution systems -- like books or MP3 files and players -- gesture toward the ways in which frames and content are mutually involved yet also distinct. Frames condition content and vice versa. Novels and books have typically been a prescribed length because it was convenient for the codex, amenable to realistic print runs and hence economical, all of which is to say, the set of possible frames dictates what is possible for content. Equally, content looks for new frames. Content creators don't passively wait for frames to evolve -- they make it happen.