Container-less Content? Not in This Digital Age.
An excerpt from The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network
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The%20Content%20Machine<%2Fspan>%20explores%20the%20publishing%20industry%20in%20crisis,%20disrupted%20by%20digital%20innovations,%20yet%20continuing%20to%20adapt.%20Written%20by%20Michael%20Bhaskar,%20digital%20publishing%20director%20at%20Profile%20Books,<%2Fspan>%20The%20Content%20Machine<%2Fspan>%20outlines%20a%20theory%20of%20publishing%20that%20allows%20publishers%20"to%20focus%20on%20their%20core%20competencies%20in%20difficult%20times%20while%20building%20a%20broader%20notion%20of%20what%20they%20are%20capable%20of<%2Fspan>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fcontainer-less-content-not-this-digital-age%2F" target="_blank" class="email" data-post-id="1833" type="icon_link">
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Frames & the Oxford English Dictionary
Frames are not a static concept. They are malleable and pragmatic, crossing cultural and technological boundaries, as applicable to iPhone games as ancient sagas on fragile papyrus. Where we wouldn't speak of the iPhone as the container for a game, we could call it a frame.
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