Oyster's Matthew Shatz on Helping Publishers Tap Next Generation of Readers

Today readers want more than digital content, argues Matthew Shatz, head of strategy and partnerships at Oyster. They want access. The proof of that, he says, is in the rapid rise of access models like Netflix and Spotify. Though these companies do not always have gleaming reputations in their industries -- Spotify has been largely criticized for accruing cents for non-mainstream artists -- their popularity among users can't be denied.