Oyster's Matthew Shatz on Helping Publishers Tap Next Generation of Readers
The head of strategy and partnerships discusses Oyster’s expansion and the growing value of access models.
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Ellen Harvey
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What solutions does Oyster bring to the industry?
Publishers talk a lot about how to solve discovery for books. Lots of retail stores are closing which is obviously the largest platform for traditional discovery. I think this model has really solved those problems. One of the stats we often share about discovery is that for every one book a user reads on Oyster, they will begin reading four more.
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- Companies:
- HarperCollins
- People:
- Matthew Shatz
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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