Oyster's Matthew Shatz on Helping Publishers Tap Next Generation of Readers
The head of strategy and partnerships discusses Oyster’s expansion and the growing value of access models.
By
Ellen Harvey
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Oyster<%2Fa>.%20They%20want%20access.%20The%20proof%20of%20that,%20he%20says,%20is%20in%20the%20rapid%20rise%20of%20access%20models%20like%20Netflix%20and%20Spotify.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Foysters-matthew-shatz-helping-publishers-tap-next-generation-readers%2F" target="_blank" class="email" data-post-id="1837" type="icon_link">
Email
Email
0 Comments
Comments
Is Oyster a better fit for a publisher's backlist?
How long a book has been out isn't really the central piece for us. The way we think about it is finding readership where it otherwise wouldn't exist. The brand new John Grisham is definitely going to find its audience. There is less of a role for Oyster in that. But there are a lot of books -- it could be a HarperCollins backlist or it could be a new release from Melville House -- where we're able to build an audience for that book that they wouldn't get otherwise.
0 Comments
View Comments
- Companies:
- HarperCollins
- People:
- Matthew Shatz
E
Ellen Harvey
Author's page
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
Related Content
Comments