Oyster's Matthew Shatz on Helping Publishers Tap Next Generation of Readers
The head of strategy and partnerships discusses Oyster’s expansion and the growing value of access models.
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Ellen Harvey
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We're focused now on continuing to increase discovery and there are multiple paths to achieve this. It's getting more subscribers. It's building an Android app so we can reach more users. There are a lot of tentacles, if you will, off of our central goal, which is to increase readership for books that otherwise wouldn't have it. That's what we're focused on.
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- Companies:
- HarperCollins
- People:
- Matthew Shatz
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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