Oyster's Matthew Shatz on Helping Publishers Tap Next Generation of Readers
The head of strategy and partnerships discusses Oyster’s expansion and the growing value of access models.
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Ellen Harvey
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One place that Oyster fits into that is we are going to be in the position to share a lot of interesting data with publishers, and we are going to do a lot more of that going forward. Analytics are a huge part of a publishers' business going forward, and in a consumer-oriented world, publishing must be an analytics-focused business.
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- Companies:
- HarperCollins
- People:
- Matthew Shatz
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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