Oyster's Matthew Shatz on Helping Publishers Tap Next Generation of Readers
The head of strategy and partnerships discusses Oyster’s expansion and the growing value of access models.
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Ellen Harvey
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The first thing I'd say is that we're seeing incredibly rapid adoption from publishers. We're up to 500,000 titles.
Second, I would say that many publishers realize that it is in their interest to reach the next generation of readers, and there are more and more readers who want to read and consume through this access model. If you want to reach that audience, having great products out in the marketplace that serve the needs of those readers is really important.
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- Companies:
- HarperCollins
- People:
- Matthew Shatz
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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