Oyster's Matthew Shatz on Helping Publishers Tap Next Generation of Readers
The head of strategy and partnerships discusses Oyster’s expansion and the growing value of access models.
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Ellen Harvey
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As a sidebar, in my mind it is somewhat analogous to where ebooks were in 2008. The Kindle was out, it was gaining some traction, but it was a small piece of the business. Still, it was clear that readers wanted it. I think publishers then may not have loved every aspect about ebooks, but they came to realize that they are far better off with products like this that allow readers to consume in a mobile way.
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- Companies:
- HarperCollins
- People:
- Matthew Shatz
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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