Oyster's Matthew Shatz on Helping Publishers Tap Next Generation of Readers
The head of strategy and partnerships discusses Oyster’s expansion and the growing value of access models.
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Ellen Harvey
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What stats do you have on the average Oyster user?
It is fair to say that we definitely skew younger and more male than the other leading ebook platforms out there. On average, Oyster users are reading 45 minutes a day, and they are using the iPad and iPhone fairly evenly to consume content -- about a 50-50 split as far as time spent on each device.
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- Companies:
- HarperCollins
- People:
- Matthew Shatz
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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