Container-less Content? Not in This Digital Age.
An excerpt from The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network
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The%20Content%20Machine<%2Fspan>%20explores%20the%20publishing%20industry%20in%20crisis,%20disrupted%20by%20digital%20innovations,%20yet%20continuing%20to%20adapt.%20Written%20by%20Michael%20Bhaskar,%20digital%20publishing%20director%20at%20Profile%20Books,<%2Fspan>%20The%20Content%20Machine<%2Fspan>%20outlines%20a%20theory%20of%20publishing%20that%20allows%20publishers%20"to%20focus%20on%20their%20core%20competencies%20in%20difficult%20times%20while%20building%20a%20broader%20notion%20of%20what%20they%20are%20capable%20of<%2Fspan>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fcontainer-less-content-not-this-digital-age%2F" target="_blank" class="email" data-post-id="1833" type="icon_link">
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As an example of framing take one of the greatest feats in publishing, the Oxford English Dictionary (OED). First published in 1928 after seventy years of labor, the first edition's statistics are staggering: 15,490 pages; 414,825 words; 1,827,306 illustrative examples selected from five million suggestions; 227,779,589 letters and numbers; 178 miles of type in 10 enormous morocco clad volumes. Clearly the OED wasn't just another book, another delivery system, but a scholarly monster in need of taming, a sprawling near unframeable enterprise.
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