Container-less Content? Not in This Digital Age.
An excerpt from The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network
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The%20Content%20Machine<%2Fspan>%20explores%20the%20publishing%20industry%20in%20crisis,%20disrupted%20by%20digital%20innovations,%20yet%20continuing%20to%20adapt.%20Written%20by%20Michael%20Bhaskar,%20digital%20publishing%20director%20at%20Profile%20Books,<%2Fspan>%20The%20Content%20Machine<%2Fspan>%20outlines%20a%20theory%20of%20publishing%20that%20allows%20publishers%20"to%20focus%20on%20their%20core%20competencies%20in%20difficult%20times%20while%20building%20a%20broader%20notion%20of%20what%20they%20are%20capable%20of<%2Fspan>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fcontainer-less-content-not-this-digital-age%2F" target="_blank" class="email" data-post-id="1833" type="icon_link">
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Frames span digital and analogue, piles of loose paper and bound books, CDs and sheet music, postcards and Picassos, MySQL databases and physical storage. Just as publishers choose frames in terms of demy hardbacks, B-format paperbacks, cover art, page design, typesetting, and typography they might also chose frames in terms of iOS or Android builds, interface design, and rendering quality. Frames allow us to view digital and analogue media on a spectrum rather than unbridgeable islands, to see how not only do highly divergent forms of published material all require delivery systems but how those systems present works in differing ways.
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