D2C Isn’t Just About Selling, Says Hachette, Perseus & Rodale. It’s About Great Content.
By
Ellen Harvey
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
that%20has%20been%20discussed%20extensively<%2Fa>%20here%20on%20Book%20Business<%2Fem>,%20but%20it's%20worth%20a%20deeper%20dive%20as%20all%20of%20the%20Big%20Five%20and%20many%20mid-size%20and%20small%20publishers%20have%20launched%20experiments%20in%20this%20field.%20Book%20Business<%2Fem>%20had%20the%20opportunity%20to%20hear%20three%20forward-thinking%20leaders%20from%20Perseus%20Books%20Group,%20Hachette,%20and%20Rodale%20Books%20on%20the%20topic%20at%20our%20Book%20Business%20Live<%2Fa>%20event%20in%20March.%20They%20offered%20a%20variety%20of%20strategies%20to%20driving%20greater%20sales,%20but%20the%20big%20lesson%20was%20that%20D2C%20marketing%20is%20really%20about%20content%20marketing%20and%20relationship%20building.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fd2c-isn-t-just-about-selling-says-hachette-perseus-rodale-it-s-about-great-content%2F" target="_blank" class="email" data-post-id="4220" type="icon_link">
Email
Email
0 Comments
Comments
It also requires significant data analytics to understand what content readers are engaging with most. "We use a lot of social media analysis," said Fain, "as well as Google Analytics. We're also tracking sales data throughout the life of our campaigns to see what specific actions drove sales spikes."
0 Comments
View Comments
E
Ellen Harvey
Author's page
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
Related Content
Comments