D2C Isn’t Just About Selling, Says Hachette, Perseus & Rodale. It’s About Great Content.
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Ellen Harvey
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that%20has%20been%20discussed%20extensively<%2Fa>%20here%20on%20Book%20Business<%2Fem>,%20but%20it's%20worth%20a%20deeper%20dive%20as%20all%20of%20the%20Big%20Five%20and%20many%20mid-size%20and%20small%20publishers%20have%20launched%20experiments%20in%20this%20field.%20Book%20Business<%2Fem>%20had%20the%20opportunity%20to%20hear%20three%20forward-thinking%20leaders%20from%20Perseus%20Books%20Group,%20Hachette,%20and%20Rodale%20Books%20on%20the%20topic%20at%20our%20Book%20Business%20Live<%2Fa>%20event%20in%20March.%20They%20offered%20a%20variety%20of%20strategies%20to%20driving%20greater%20sales,%20but%20the%20big%20lesson%20was%20that%20D2C%20marketing%20is%20really%20about%20content%20marketing%20and%20relationship%20building.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fd2c-isn-t-just-about-selling-says-hachette-perseus-rodale-it-s-about-great-content%2F" target="_blank" class="email" data-post-id="4220" type="icon_link">
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Although this D2C bookselling discussion ran the gamut, from metadata to social listening, all three panelists contended that none of these strategies were possible without valuable content. "When we're thinking about our sites, or anything that we're doing, we're thinking about benefits to the reader," said Naples. "We're really thinking, 'How do we solve the reader's problems?' And then by way of that, also telling them about our books."
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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