D2C Isn’t Just About Selling, Says Hachette, Perseus & Rodale. It’s About Great Content.
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Ellen Harvey
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that%20has%20been%20discussed%20extensively<%2Fa>%20here%20on%20Book%20Business<%2Fem>,%20but%20it's%20worth%20a%20deeper%20dive%20as%20all%20of%20the%20Big%20Five%20and%20many%20mid-size%20and%20small%20publishers%20have%20launched%20experiments%20in%20this%20field.%20Book%20Business<%2Fem>%20had%20the%20opportunity%20to%20hear%20three%20forward-thinking%20leaders%20from%20Perseus%20Books%20Group,%20Hachette,%20and%20Rodale%20Books%20on%20the%20topic%20at%20our%20Book%20Business%20Live<%2Fa>%20event%20in%20March.%20They%20offered%20a%20variety%20of%20strategies%20to%20driving%20greater%20sales,%20but%20the%20big%20lesson%20was%20that%20D2C%20marketing%20is%20really%20about%20content%20marketing%20and%20relationship%20building.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fd2c-isn-t-just-about-selling-says-hachette-perseus-rodale-it-s-about-great-content%2F" target="_blank" class="email" data-post-id="4220" type="icon_link">
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Naples emphasized that page views alone do not tell the complete story when measuring reader engagement. Book publishers should also look at time spent on the page, number of returning visitors, social shares, comments, etc. "Yes, it's important to have a big audience, but if you don't have engagement, it doesn't mean much. Engagement is what works for sales."
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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