Digital Printing
Digital printers try to shed the ‘digital’ differentiation from offset, and stress the value of short-run in any book’s life cycle. Plus, a list of 20 leading North American digital book printers
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“There’s an application in every discipline,” he says. “It’s not the most economic option, but in many cases, time sensitivity outweighs the price. …
“If you fixate on unit cost, digital will never look as attractive as offset,” Paeglow adds. “But if you look at total dollars spent, if that inventory is unsold or takes 24–30 months to sell, that’s cash you are tying up. As it becomes more cost-effective, you are seeing major players such as Oxford University Press using six-month inventory and writing off product at the six-month level. It’s a whole different philosophy to managing inventory.”
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James Sturdivant
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