Digital Printing
Digital printers try to shed the ‘digital’ differentiation from offset, and stress the value of short-run in any book’s life cycle. Plus, a list of 20 leading North American digital book printers
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The trade market has been slower to adopt a hybrid or purely digital model than the textbook, elementary-high school and academic markets, where small print runs and higher price points have long been the norm. Being driven more by front-list titles and faced with smaller profit margins, digital can seem to some trade publishers like a risky proposition, and one of the main goals of marketing digital services is to make publishers aware of the versatility and usability of digital within a range of contexts.
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James Sturdivant
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