Digital Printing
Digital printers try to shed the ‘digital’ differentiation from offset, and stress the value of short-run in any book’s life cycle. Plus, a list of 20 leading North American digital book printers
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Educating customers on the cost-effectiveness of digital printing over the entire life cycle of a book is a key challenge right now, Edwards says.
“One of the problems we have is that the people we deal with have been evaluated and promoted based on price point to retail,” he notes. “The total cost should be lower [when everything is taken into consideration], but there’s not a system that rewards that behavior. This is the production manager’s dilemma—their whole reward system is based on bringing the [per-unit] price down.”
0 Comments
View Comments
James Sturdivant
Author's page
Related Content
Comments