Special Report: Publishing Business Conference and Expo 2012: Hachette Book Group: Publishing Innovator of the Year, 2012
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Brian Howard
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● The development of digital templates that speed and ease the delivery of content in apps and mobile channels, and minimize the amount of original programming needed to bring any title to market.
● The Hachette Digital Platform, an internal dashboard of sorts that Munsen describes as "the hub in the wheel, the switchboard in the old telephone analogy" that helps the publisher gauge the information generated by all that mobile and app content. In addition to using the system internally, Hachette is making it available to its imprints as well as third-party partners through a software-as-service arrangement.
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- Companies:
- Hachette Book Group
- People:
- Brian Howard
- Ralph Munsen
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Brian Howard
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