Special Report: Publishing Business Conference and Expo 2012: Hachette Book Group: Publishing Innovator of the Year, 2012
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Brian Howard
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"You can take some of this content and make a piece of entertainment, you can make interactive games out of it," he continues. "Some of this content has great opportunity for social media and interaction. You could have a discussion around a recipe in a cookbook. Some content lends itself to being a website—we're doing a lot, for example, around Bartlett's quotations."
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- Companies:
- Hachette Book Group
- People:
- Brian Howard
- Ralph Munsen
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Brian Howard
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