Special Report: Publishing Business Conference and Expo 2012: Hachette Book Group: Publishing Innovator of the Year, 2012
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Brian Howard
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The company's embrace of mobile provides it with valuable insights into consumer behavior.
"One of the things we learned from the metrics is, there used to be some discussion internally with ebooks as to whether you needed the introductory pages of a book—the title, the ISBN, the copyright—or can you just jump right to the first chapter," explains Munsen. "We learned that you do need that stuff, but you can put it at the end because sometimes readers don't get past it [otherwise]."
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- Companies:
- Hachette Book Group
- People:
- Brian Howard
- Ralph Munsen
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Brian Howard
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