Special Report: Publishing Business Conference and Expo 2012: Hachette Book Group: Publishing Innovator of the Year, 2012
By
Brian Howard
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
What's key in all of this is, as Munsen puts it, "this consumer data helped us make the consumer experience better."
Another key in recognizing Hachette was the company's willingness to share what it had learned. It's made its digital platform available as a service and, according to Munsen, is in the process of deciding how it might make its Moiré-elimination technology available to other publishers, either for a fee or free of charge.
0 Comments
View Comments
- Companies:
- Hachette Book Group
- People:
- Brian Howard
- Ralph Munsen
E
Brian Howard
Author's page
Related Content
Comments