Special Report: Publishing Business Conference and Expo 2012: Hachette Book Group: Publishing Innovator of the Year, 2012
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Brian Howard
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● Hachette's move to an internal infrastructure that allows the company's operations to run 100 percent virtually on a private cloud platform.
At a time when the answer to the question "what is a book?" changes title by title, Hachette is embracing this turbulence in the nature of content.
"Unlike a traditional book where you print once and forget," explains Munsen in a follow-up phone call, "these apps are really an opportunity for you to have a relationship with a consumer.
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- Companies:
- Hachette Book Group
- People:
- Brian Howard
- Ralph Munsen
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Brian Howard
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