A Book With A View
The best part about the videos is how we were able to use them all over the place. We used them on the Nextgencode.com site, but we were also able to put them up at YouTube.com, use them at HarperCollins.com on the home page and on the feature [page] we built for the book. We were able to give them to online retailers. Even the media picked up on the videos, and they were shown on [several] morning shows. It was just great exposure for the book. The company we tapped to build the campaign—Honest—did an amazing job.