A Book With A View
HarperCollins’ online marketing manager explains how the campaign behind Michael Crichton’s latest best seller created a multimedia ‘view into the world of [the] book.’
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As a book marketer, what kinds of books do you find yourself drawn to outside of the office, and what have you read most recently?
Yamaguchi: I have read three books recently: “The Long Haul” by Amanda Stern; “Shockwave: Countdown to Hiroshima” by Stephen Walker; and “A Designer’s Eye” by Ali Edwards. I’m always reading more than one book, a mix of fiction, nonfiction and how-to.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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