A Book With A View
HarperCollins’ online marketing manager explains how the campaign behind Michael Crichton’s latest best seller created a multimedia ‘view into the world of [the] book.’
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What advice would you offer to other aspiring marketing executives in the publishing world?
Yamaguchi: My advice would be to really understand all facets of the business, from acquisition to editing to production to sales to bookselling to marketing, and to also get some perspective from the writer’s point of view. Having that full-picture view really helps bring whatever your specific effort is into focus, and it helps you be more effective at what you do.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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