A Book With A View
HarperCollins’ online marketing manager explains how the campaign behind Michael Crichton’s latest best seller created a multimedia ‘view into the world of [the] book.’
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What would you point to as the biggest challenge for today’s online marketers?
Yamaguchi: Getting the money and the time to do effective marketing campaigns. Doing online campaigns is not cheap and easy, and it takes time. There is a depth to it, and sometimes it’s hard to actually … go deep enough.
What’s the most fun you’ve had working on a particular book’s campaign?
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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