A Book With A View
HarperCollins’ online marketing manager explains how the campaign behind Michael Crichton’s latest best seller created a multimedia ‘view into the world of [the] book.’
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Yamaguchi: Working with the creative agency Honest (Stayhonest.com) on the online campaign for Michael Crichton’s “Next.” We created a view into the world of that book through a Web site and lots of online videos. It was a very creative process, and a very effective campaign.
What was the Web site you created and how did the videos tie in to Crichton’s book?
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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