A Book With A View
HarperCollins’ online marketing manager explains how the campaign behind Michael Crichton’s latest best seller created a multimedia ‘view into the world of [the] book.’
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So the more we pulled our promotional and marketing levers (banner ads, newsletter mailings, outreach to Crichton fans), the more attention the online campaign got. And, of course, that just meant more coverage of and interest in the book. BB
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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