A License to Drive Revenue
Highlights for Children's Vice President of Licensing Robin Sayetta discusses the publisher's push into product licensing.
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Joe Keenan
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…One example is the Highlights Hidden Pictures iPhone app that we developed with our partner MoBad LLC. [Highlights publishes a "Hidden Pictures" series of books.] We promoted the game on our website with a unique page, via email blasts to select customers, and we even created a cover burst for our reception-room magazines announcing the availability of the app.
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- Companies:
- Highlights For Children
- Scholastic Inc.
- People:
- Robin Sayetta
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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