A License to Drive Revenue
Highlights for Children's Vice President of Licensing Robin Sayetta discusses the publisher's push into product licensing.
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Joe Keenan
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Extra: What advice can you give publishers to help them overcome these challenges?
Sayetta: Your vision needs to be very clear; you must know exactly who your potential customer is and why they would be interested in your brand or property. And, of course, the most important thing is to protect your brand by taking care and adhering to licensing industry standards and guidelines.
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- Companies:
- Highlights For Children
- Scholastic Inc.
- People:
- Robin Sayetta
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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