A License to Drive Revenue
Highlights for Children's Vice President of Licensing Robin Sayetta discusses the publisher's push into product licensing.
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Joe Keenan
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The first thing we did was develop a strategy for licensing that's a blueprint for the extension of the Highlights brand. It addresses the categories, distribution channels and approach that we believe will best support our overall brand objectives. We then created a licensing style guide to ensure the consistent use of our brand and assets by partners. And we're working closely with our editorial team to establish product development processes and to create the best model for translating their vision to a product line. There were also operational steps we needed to take, such as developing a standard licensing agreement and a procedure for tracking contracts and royalties that's tailored to licensing.
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- Companies:
- Highlights For Children
- Scholastic Inc.
- People:
- Robin Sayetta
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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