A License to Drive Revenue
Highlights for Children's Vice President of Licensing Robin Sayetta discusses the publisher's push into product licensing.
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Joe Keenan
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Extra: What results has Highlights had with product licensing so far?
Sayetta: We're in the launch phases of our licensing effort. The Highlights Hidden Pictures iPhone app has been very successful—it's ranked in the top 20 paid kids apps since its launch in October. Beyond that, we'll be announcing a new slate of licensing partnerships with a number of industry-leading manufacturers at the upcoming Licensing Expo. We’ve heard from our customers that they're excited to see our brand translated into new arenas. And for us, that's a critical measure of the effectiveness of licensing.
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- Companies:
- Highlights For Children
- Scholastic Inc.
- People:
- Robin Sayetta
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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