A License to Drive Revenue
Extra: What results has Highlights had with product licensing so far?
Sayetta: We're in the launch phases of our licensing effort. The Highlights Hidden Pictures iPhone app has been very successful—it's ranked in the top 20 paid kids apps since its launch in October. Beyond that, we'll be announcing a new slate of licensing partnerships with a number of industry-leading manufacturers at the upcoming Licensing Expo. We’ve heard from our customers that they're excited to see our brand translated into new arenas. And for us, that's a critical measure of the effectiveness of licensing.