A License to Drive Revenue
Highlights for Children's Vice President of Licensing Robin Sayetta discusses the publisher's push into product licensing.
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Joe Keenan
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Extra: What challenges can publishers that are experimenting with product licensing expect to encounter?
Sayetta: The biggest challenge today is the retail climate and limited availability of shelf space. It's a tough environment to launch a new initiative at retail. It’s also a tough time for visionaries—there are a lot of practical realities, such as cost and space limitations, that need to be taken into account.
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- Companies:
- Highlights For Children
- Scholastic Inc.
- People:
- Robin Sayetta
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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