Kobo Hopes to Improve Ebook Sales by Targeting Brick-and-Mortar Customers
Ebook retailer partners with ABA to launch eRead Local, an incentive program for print readers to become Kobo customers.
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Ellen Harvey
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The eRead Local program is set to launch later this summer and will run for 100 days, with the exact timing to be determined. Participating ABA members will receive $5 USD per new Kobo customer acquired. What's more, each new customer who creates a Kobo account through an affiliate ABA member will receive a $5 USD credit for use toward their first purchase of a Kobo eBook.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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