Kobo Hopes to Improve Ebook Sales by Targeting Brick-and-Mortar Customers
"As we continue to strengthen our partnership with the ABA, we're pleased to offer this comprehensive incentive program, with the goal of driving more customers to member stores through an expanded eBook offering," said Michael Tamblyn, President and Chief Content Officer, Rakuten Kobo. "We're passionate about enabling people to read more often and at more times throughout the day - in line at the grocery store, on a work lunch break, or while waiting to pick up kids between their daily activities. Our free reading app allows people to turn the devices they already use on a daily basis into an eReader, which we believe is the perfect way to complement their existing reading lives by giving them more ways to get into their next great book."
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- Michael Tamblyn
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.