Kobo Hopes to Improve Ebook Sales by Targeting Brick-and-Mortar Customers
Ebook retailer partners with ABA to launch eRead Local, an incentive program for print readers to become Kobo customers.
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Ellen Harvey
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ebook%20sales%20have%20actually%20decreased<%2Fa>%20in%20the%20U.S.,%20ebook%20retailers%20are%20looking%20for%20new%20avenues%20to%20encourage%20greater%20ebook%20adoption.%20Kobo,%20the%20Canadian-based%20ebook%20platform%20and%20retailer,%20has%20created%20a%20new%20partnership%20with%20the%20American%20Booksellers%20Association%20(ABA)%20in%20the%20hopes%20of%20converting%20avid%20print%20readers%20into%20lifelong%20ebook%20consumers.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fkobo-hopes-improve-ebooks-sales-targeting-brick-and-mortar-customers%2F" target="_blank" class="email" data-post-id="4226" type="icon_link">
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ABA members who acquire 100 new customers will be entered for a chance to win an in-store event with a bestselling author, and those who acquire 50 new customers will be eligible for a chance to win Kobo eReaders for in-store customer contests to help generate further in-store foot traffic. In addition, members will be provided with a full Kobo marketing kit, which will include a term sheet, promotional posters, online banners, and a reading app communication guideline.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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