London Book Fair Report: The Great Debate
Waxman lamented the risk-aversion of corporate managers. Evidence of their turgid immobility is the fact that they are looking so much to learn from self-publishers and small-publishers. "What we have here is a model that is very attractive to authors," says Waxman.
Small publishers are flexible, innovative, and swift, serving audiences in a very direct way, says Waxman. On top of that, legacy publishing is a deteriorating market and the old whales are weighed down by a print model they struggle to detach themselves from, says Waxman.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.