London Book Fair Report: The Great Debate
Brooks summed his side's position up by saying that size matters, it matters in the digital world as much as ever, and a bid for a larger percentage of a small pie is not a long-term strategy. Bigger is better for stakeholder profits, customer access to content, career opportunities for employees, and resources for authors.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.