London Book Fair Report: The Great Debate
My takeaway from The Great Debate is that both big and small publishers have much to learn from each other. Though small companies can't by mere will have greater resources or a massive distribution mechanism, as they grow they should strive to retain those characteristics that allowed them to thrive in the first place. Not always but often, as companies grow, agility is traded for momentum, depth for breadth, intimacy for anonymity, common sense for corporate policy.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.