London Book Fair Report: The Great Debate
Brooks also pointed out that innovation is often erroneously credited to small companies -- a misconception supported by the fact that we rarely hear of the thousands of failures of startups that quickly disappear into the ether. But the successful startups you know.
"The interesting thing about innovation is when it's done right, it leads to size. The Ebook didn't work until Amazon," says Brooks. Conversely: "Anyone that is small who is successful has plans to grow or sell to someone larger. And anyone who doesn't is a very odd entrepreneur."
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.