Making CTP A Reality
BTM: What sort of specs are you collecting?
Calvano: Trim size, how many inks allowed, etc. Will it be hardcover or softcover? What kind of paper will be used--which affects the way we do our prepress work. Bar codes--we have EAN, UPC barcodes. Much comes from our book production department and product managers.
I also maintain a comprehensive schedule that includes the deadline-oriented details on it. Every day I look across and can see what's going on with all titles each day. I may give a heads up to any of my editorial teams, such as a reminder that, "Next week you have delivery of artwork for a particular cover. How are you doing on it?" A gentle reminder. That's part of keeping everything on track.
BTM: The way that you mention making "gentle reminders"--a week before a project is due--indicates something about your management style.
Calvano: I see my role as support--a support and troubleshooting role. I bring other skills and talents to it, but my underlying goal is to get these books out with the least amount of headaches on the editorial side. What can I handle, anticipate and deal with in order to avoid a reversal of progress.
Flanking this office are departments managing the manufacturing, the printing and the binding. One of my goals is to ensure that they have the fewest headaches from the work managed by this office, i.e., that the files for CTP printing have the highest integrity. We avoid receiving calls saying, "You have a bad file the color looks awful the job isn't reproducing correctly for the stock chosen."
BTM: You began printing books computer-to-plate first with Quebecor and you continue to work with them as well as other printers. What has computer-to-plate printing done for the quality of Time Inc. Home Entertainment's books?