Making CTP A Reality
BTM: Do you see a proof on a reprint?
Calvano: No. However, the OK'd press sheet or proofs from the previous run will be used to match on press.
BTM: You trust them to do that. Is it just a matter of getting used to that?
Calvano: It's time for paradigm busting. We need to break paradigms and traditional ways of thinking with regard to the computer-to-plate process. Not entirely, but in certain areas. This film and proof thing.
This (Calvano motions to the disk) is still a tangible, but it has really been compressed--miniaturized. It's clean; it's neat; it takes less room. (Calvano pulls six disks from the same file drawer.)
Here are six books. Here are 1,200 pages. Now think about the same books imaged as film flats. In this office. Where would I put them? I'd have to have a storage room, in a humidity and temperature controlled environment, carefully stored or they are going to become out of register and have to be restripped. They are going to get brittle eventually.
But here they are, archived.
BTM: So from a security, feeling comfortable standpoint, you're pretty comfortable, you can have your disks in one drawer there and there are your books.
Calvano: And if someone in promotion says, '"We need to do an ad to promote this book and I need six spreads for my designer to place into a layout," I go to the disk and pick up sets of two pages, and save them as an EPS image on a disk, within 15 minutes, and give them the art. And it's done.
In the past, I would have had to take this spread to a studio, have them do a 4 x 5ý shot on a chrome, correct it, scan it, separate it and put it in the ad, incurring a lot of time and cost.