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What it takes to build and manage a book publisher's Web site
by Tatyana Sinioukov
As a publishing medium, the Internet is "maturing," and many book publishers have gained significant experience in site management. We asked publishers and Web service providers what it takes to build--and maintain--a user-friendly Web site, what workflow models work best for book publishers, and what their hot buttons are when it comes to implementing the various workflow techniques.
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