Reality Check
New Young Adult Title Blurs boundaries between fiction and the real world … and puts a new spin on product placement.
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He adds that Perseus has fielded offers from publishers in well over 10 countries and says, “We received e-mails from some of these publishers saying things like, ‘Don’t show this to anyone else until you’ve received our offer.’ So that really confirmed our tremendous enthusiasm here, in-house, about this book, that we had something really special. And this was one of the steps that led to our taking up this initial distribution number pretty significantly.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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